Expert influencers

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Social media influencers can certainly deliver the sales. But do they always know what they’re talking about? Seed, a direct-to-consumer probiotics company, is making sure its influencers do. The company launched a six-unit course delivered through Instagram Stories to help influencers learn the science behind probiotics, Federal Trade Commission guidelines and how to market Seed’s products.

Candidates must pass the final exam before being certified influencers. So far, the company has more than 1,700 reps. Granted, with supplements, there are stringent guidelines that can get a company into serious trouble. As more and more companies with any type of products rely so heavily on influencers, it’s an idea that should “sprout” elsewhere.

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