Sustainable fashion for the long haul


In May, Copenhagen Fashion Summit, now in its 10th year, provided the opportunity for discovering new solutions, new commitments, new collaborations and new discussions in the realm of sustainability in fashion. Once “future” concerns have become right-now challenges; press materials from the event note that more than ever, companies must work together to “rectify the harmful consequences of the fashion industry and combat the climate crisis, resource scarcity and social implications.”

Referencing the 2019 Pulse of the Fashion Industry update — published by Global Fashion Agenda, Boston Consulting Group and Sustainable Apparel Coalition — Global Fashion Agenda notes that if the current pace of change doesn’t improve, fashion will continue to be a net contributor to climate change, and the Paris Agreement’s aim of keeping global warming below 1.5 degrees Celsius for the rest of the century will not be achieved.

Numerous companies announced strategic initiatives at the event. Google, for example, is partnering with Stella McCartney, building a tool that uses data analytics and machine learning on Google Cloud to give the brand a more detailed view of its supply chain, especially in terms of raw material production impact. Nike, meanwhile, announced a Circular Design Workbook, which focuses on design and creation with the end in mind, including choosing low-impact materials, minimizing waste, increasing versatility and other factors.


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