Embracing a new ‘can-do’


The benefits of open source continue to spread. The latest is from Grupo Modelo, which has introduced Fit Packs for its Corona beer. The cans stack and link together without the need for environmentally problematic six-pack plastic rings. Last year, the company tried replacing the plastic with a biodegradable option; this iteration was created in conjunction with U.S. advertising company Leo Burnett Worldwide, and won a bronze Lion at the Cannes Lions International Festival of Creativity in France in June. The top of one can screws into the bottom of another, and they can be stacked up to 10 high.

The best part, however, is that Grupo Modelo has promised to offer the blueprints to all can makers with an eye toward the greater good. As Trendwatching points out, Grupo Modelo joins companies such as Allbirds, McDonald’s and Starbucks in the open-source environmental arena. Allbirds previously announced an open-source formula for sustainable shoe foam, and McDonald’s and Starbucks teamed up for a design competition that centered on creating an open-source, compostable takeaway cup.

©iStock.com/David Tran


Comments are closed.