When spending $50 for a box of cereal, it better come dent-free. That’s what happened when rapper Travis Scott designed a special version of Reese’s Puffs featuring his alter ego La Flame holding a spoon with a few cacti in the background. (Cactus Jack is yet another Scott alter ego.)
The cereal — released in conjunction with Paris Fashion Week — was released in extremely limited quantities and came encased in an acrylic box. The cereal sold out in less than a minute and is now selling for four times the original price on auction sites. A Scott-designed cereal bowl and spoon also sold out.
Never fear: An opportunity for more Travis Scott-inspired cereal awaits. The rapper’s reps told reporters that additional special-edition boxes would come out throughout 2019.