Fannies and feet

0

Crocs has teamed up with Japanese clothing brand Beams for the ultimate mash-up in comfort kitsch: The pairing puts fanny packs on the traditional Crocs.

While we might make fun — thinking that fanny packs are for decidedly unhip tourists at major theme parks — Crocs is having a bit of a moment with younger shoppers. Post Malone, the genre-bending rapper and producer, teamed with Crocs for two collaborations in 2018, both selling out in minutes.

Such collaborations bring significant press attention (and yes, we’re aware that we’re in on it, too), leading CEO Andrew Rees to highlight the increase in “brand heat” for the product line.

Share.

Comments are closed.