Learning the language of emojis may provide keen insight into business success. That’s what social media analytics firm Talkwalker found when it looked into Starbucks’ use of emojis. Among the data that a simple smiley face can deliver:
Campaign effectiveness. Starbucks’ social media influencers delivered the same messages with different emojis, allowing the company to see how customers responded differently.
Brand attachment. The emojis indicated how consumers felt about the brand.
Advance warning of trends. “Attention to emoji detail can help mitigate emerging crisis or capitalize on
And you thought it was just a smile.