‘Once upon a time …’

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Moxy NYC Chelsea, one of Marriott’s millennial-focused hotels, brings a new twist to bedtime stories. Working with autonomous sensory meridian response company Whisperlodge, the hotel tested a concept that allowed guests to relax by watching celebrities interact with props.

Moxy NYC Chelsea, one of Marriott’s millennial-focused hotels, brings a new twist to bedtime stories. Working with autonomous sensory meridian response company Whisperlodge, the hotel tested a concept that allowed guests to relax by watching celebrities interact with props. The titillating stories — read by actress Bella Thorne, her sister Dani Thorne (aka DJ COM3T) and singer Caroline Vreeland — are designed to trigger the viewer’s specific senses of seeing, hearing and touching. ASMR is often referred to as an alternative to guided mediation or a drug-free mental massage.

The AMSR videos were part of Moxy’s Bedtime Stories events, all designed to help guests unwind at the end of a long day.

Moxy NYC isn’t the only hotel to bring some childhood fun. At the Trivial Pursuit Hotel outside of Moscow, customers can pay for any part of their stay simply by answering Trivial Pursuit questions correctly. While the rules are in Russian, a subtitled promotional video suggests that answering correctly may unlock haute cuisine while a wrong answer delivers ramen noodles. Even requesting a booking requires a quick round of the board game.

Both approaches suggest that hotels haven’t totally given
millennial and Gen Z consumers over to VRBO and Airbnb.

©iStock.com/Robert Kirk

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