App finds last-minute deals for fresh meals

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Consider it a money and waste-saver in hand. Hy-Vee is working to reduce food waste — all the while delighting shoppers — with an app that enables them to find and buy food items nearing expiration date at significantly reduced prices. The Flashfood app has been rolled out for a limited test in three Wisconsin stores.

The app is not unique to Hy-Vee, though it is the first U.S. supermarket chain to use it. Canadian shoppers can find it at a variety of locations including Farm Boy, Longo’s, Loblaw, Real Canadian Superstores and No Frills.

Jessica Ringena, vice president of innovation and business development at Hy-Vee, called the partnership “just one more way we can further increase our sustainability efforts.”

“At Hy-Vee, we know it’s important that we do our part as grocers to reduce food waste,” Ringena said. “In 2018 alone, our food waste diversion programs at all our Hy-Vee stores have kept more than 25 million pounds of food waste out of landfills.”

According to Flashfood, shoppers using the app can find items up to 50 percent off and purchase them via smartphone. The items — meat, dairy, snacks, bread, etc. — are then available at a Flashfood zone in the store.

Better to end up in a cart than in a landfill.

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