Ecommerce has its benefits, but there’s still nothing quite like the connection between a retailer and its local community. California-based food and supply store Smart & Final took on Los Angeles Dodgers pitcher Joe Kelly as a secret employee in one of its stores in January, much to the surprise and delight of area shoppers and fans. While there, Kelly joined Burbank High School students in filling up grocery carts of food to be donated to the school’s sports teams.
The initiative was part of the annual Dodgers Love LA Community Tour week of service and highlighted Smart & Final’s efforts to put “food, community and people at the forefront of its shopping model.” Smart & Final also partnered with the Dodgers last fall, providing more than 1,200 turkeys and food donations for the Los Angeles Dodgers Foundation’s 14th annual Thanksgiving turkey giveaway. Naturally, Smart & Final is the sole carrier of Farmer John Official Dodger Dogs in an 18-pack party size.