No skimping on quality for condoms or tattoos

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Chicago-based digital marketing agency Digital Third Coast recently surveyed 2,000 Americans to explore how bargains play a role in purchasing decisions. The research showed that when it comes to the important things, quality still matters more. Respondents bargain-shopped the least for items such as condoms, doctors’ visits, tattoos, therapy and dental visits, and the most for clothes, cars, toys, toilet paper and magazines. Respondents also reported demanding the highest quality with no interest in discounts for accountants, doctors’ visits, lawyers and therapy. Income of respondents ranged from under $30,000 to over $120,000; income was not a factor in the search for quality and/or a bargain.

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