Hello vacation? Is that you?

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Almond Joy is making the most of recent news — and encouraging others to make the most of their vacations. Armed with research showing that American workers took an average of only 17 days off in 2017 — letting 52 percent of vacation time slip by — Almond Joy dropped a “coco-phone” booth in Nashville, Tenn. Those who answered the call received a swag bag complete with beach towel, camera, spa staycation certificate and, naturally, candy. One even took home a cruise.

The whole idea? An encouragement to switch to “island time” with a sweet break. Stats were provided by the Project: Time Off study “Under Vacationed America: A State-by-State Look at Time Off and Travel.” The 2018 report showed that Tennesseans had 17 million total unused vacation days; the state was 40th on the list. Colorado ranked first, with its residents taking about 20 days — three days more than the national average.

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