D’oh! The only real question is why this one took so long: The fictional Kwik-E-Mart convenience store from theanimated TV series “The Simpsons” now has a real-life location. Naturally, it’s complete with Lard Lad Donuts, Buzz Cola, Squishee drinks — and memorabilia related to the show.
The immersive store, located at the Broadway at the Beach shopping and entertainment complex in Myrtle Beach, S.C., is next to a soon-to-be-opened Simpsons-themed 4D Aztec Theater. Mark Cornell, senior vice president of attractions development for SimEx-Iwerks Entertainment, has said he thinks the Simpsons would come to Myrtle Beach for a vacation. If so, they’ll now feel right at home.