When Christian Louboutin wanted to promote its expansion into beauty, it offered a pop-up nail bar at the Mandarin Oriental Hotel in Paris. The 2017 stunt proved so successful that the 2018 summer brought a repeat.
The 2018 Pop Collection included 10 nail polish shades which could be paired with a signature unique cocktail, to be enjoyed at the hotel after the manicure dries. It takes luxury brands beyond the luxury event into a wholesale experience.
Louboutin continues its expansion into new markets with its beauty line. Who knows where the next pop-up salon might appear — cocktails at the ready?