The growing link between food and health continues to promote interesting partnerships. Grocery retailer Albertsons and medical tech company Genomind have made Genomind’s DNA testing kits available for purchase at select grocery stores. Genomind helps determine how customers respond to different psychiatric medications.
It’s yet another example of grocers using their space to improve access to new products and for healthcare to provide easier access. It’s a win-win.
Speaking of food and health, fast food continues to try to expand into the category. Companies are finding ways to alter long-held models to reach younger shoppers, who tend to be conscious consumers. KFC tested a launch of its vegetarian fried “chicken” in the UK, and McDonald’s tried a McVegan burger in Europe that saw enough success that it has officially been rolled out to other regions.