Yes, but will it fly?

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In terms of drifting off among the clouds, mattress company Casper is one of a growing number of organizations working to improve the travel experience. Casper, based in New York, has teamed with American Airlines to offer new in-flight sleeping products including a mattress pad, PJs, slippers, lumbar pillow, standard pillow, duvet and day blanket for first class, business class and premium economy on certain flights. According to press materials, the companies are banding together to “reimagine sleep at 30,000 feet.”

Casper says it was approached by the airline to develop the products. Perhaps, if it can make even transcontinental flights comfortable, those travelers will believe Casper can work wonders back at home, too. Others rising to such partnerships include British Airways and The White Company, with onboard bedding and amenities, and Qantas and Sheridan for a suite of first-class pillow styles.

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