Time for self-care to shine


Self-care is all the rage — even in apps. Market intelligence firm Sensor Tower reports that in the first quarter of 2018, the top 10 self-care apps in the nation earned $15 million in revenue in the U.S. and $27 million worldwide. That worldwide figure is up about 170 percent from the year prior — no doubt helping somebody feel better.
Calm and Headspace, focusing on meditation and mindfulness, top the list. There’s room for plenty of others: Consider Shine, a motivational app and text messaging service. The company announced $5 million in Series A funding in April, in addition to having surpassed 2 million active users across 189 countries. The round was led by Comcast Ventures along with other participants.

Shine launched as a free text-based service in 2016; the app now includes subscription-based “Mindful Moments.” Shine is aimed squarely at the younger set; 88 percent of users are under the age of 35, and 70 percent are female. But couldn’t we all, regardless of age or gender, use a good word?


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