What is it about the German grocery sector that is so innovative? From the country that gave the world Lidl and Aldi comes another great idea: A supermarket for companies that have just begun their journey into the food/beverage industry. KaDeTe is built solely for new products and companies, providing a great testing ground. Customers can get a sense of discovery while startups conduct market research. More than 200 food manufacturers applied to be included in the launch, according to German and international media reports.