Instagram: The way to reach women


Need proof of the need to invest more resources into social? If the Millennial woman is your target demographic, here’s some data to note.

Bustle, a publisher focused on Millennials, polled 1,000 U.S. women aged 18-34, to find:

• Social media is the most effective way to reach them, 81 percent say. Of those women, 40 percent said Instagram is the most effective platform to get their attention.
• 36 percent say they find brands through trusted websites, followed closely by those who find brands in online articles and email.
• In traditional advertising, humor and social good are the top themes for getting attention, say 57 percent of readers. Cause-related, motivational spots and real-life scenarios were mentioned by about one-third of respondents.

The Bustle research noted that just over half felt brands should give back to society, while 19 percent think brands should contribute to their well-being. Just make sure to post about it on Instagram.



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