The new Dunkin’ Donuts store in Quincy, Mass., might just be worth the trip. The company calls the site its “store of the future experience.” Modern design, integrated digital kiosks and new uniforms — designed by Life is Good — are all on tap.
But here’s where the innovations go beyond the surface: A tap system serves eight consistently cold beverages like coffees, iced teas and nitro-infused cold brew coffee. The store is located just a mile from the original Dunkin’ Donuts, opened in 1960.
The Quincy store will be one of 30 or so that will test variations of the new design in 2018. The donut dunkers have incorporated a #FutureDunkin campaign on Facebook, Twitter and Instagram. While social media is great at making people feel like they’re there, a taste of the blueberry cake donut is, sadly, missing from the online experience.