Hoping to keep up with every move from your favorite NBA team or player? Nike offers a fresh way to just do it.
Three new innovations have enhanced the already tight alliance between Nike and the NBA. New Statement Edition uniforms — the third iteration in what is planned to be four looks for the season — and Nike Therma Flex Showtime warm-up jackets are available for the players. (Yes, fan versions will be available, too.)
Ultimate fans, though, just got the equivalent of floor seats during the playoffs. The Nike NBA Connected Jersey has an embedded near-field communication chip that provides real-time content. Watch your favorite player arrive, see highlights or listen to the players’ favorite playlists.
All it takes is downloading an app and tapping the jersey with a smartphone.