Following in the vein of home shopping parties everywhere, Mars Inc. — whose chocolate brands include 3 Musketeers, Galaxy, M&Ms, Snickers and a host of others — has created The Cocoa Exchange. It allows independent “curators” to hold artisanal chocolate parties, sell online and gain commissions, rewards and professional skills.
Various home party experiences include Dove Signature, with Dove-branded chocolates; Pure Dark, to explore “chocolate beyond the candy bar”; and Pod & Bean, which features chocolate as an ingredient in sauces, rubs and glazes. The effort touts a commitment to quality ingredients, manufacturing, packaging and shipping; ethical sourcing; chef-curated flavors; and innovation. Another feel-good flavor: Product sales support female cocoa farmers in Côte d’Ivoire through CARE.