Anyone with a youngster knows a favorite stuffed toy can have frequent-traveler status. Build-A-Bear Workshop, however, has introduced pop-up shops and onsite experiences at a variety of destination locations, ensuring added fun and furry friends for all.
In late spring, abridged versions of the Build-A-Bear Workshop store experience were available in AMC Theatres in Florida, Pennsylvania and New Jersey — complete with the option of creating characters from popular movies. Build-A-Bear is also at three different Beaches Resorts in Jamaica and Turks and Caicos, as well as on board all 25 Carnival Cruise Line ships. The cuddly creatures also have shown up at various Gaylord Hotels for holidays and special events.
The company is expanding its reach as it approaches its 20th birthday, says Sharon Price John, Build-A-Bear Workshop president and CEO, and summer offered the perfect opportunity to make new memories. “Each of these partners offers our unique make-your-own-furry-friend experience in hot spots where families will be going this season to spend time together and be entertained,” she says.