A new kind of sparkle


Design specialist starrdesign worked with Reeds Jewelers to chip away from the typical mall retail jewelry experience and create a sparkling new look. Reeds’ new store design gives consumers an oasis from the outside world. The main focal area in the center of the store is the diamond bar with a lower ceiling, carpeted flooring and seating to help draw in shoppers. The second focal element, at the back of the store, features a curved wall and display zones to showcase different product offerings.


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