Which new restaurants concepts are winning over today’s consumers? Is it possible to tell based on social media analysis?
Fishbowl, which provides insights to execute data-driven decisions and personalized marketing via its customer engagement platform, released its annual “Emerging Brands” report earlier this year based on social media analytics.
Historically, the report has identified emerging brands in the restaurant industry that have broken through noise and delivered on the promise of growth with innovative and unique concepts. They tend to develop more quickly, and experience significant growth and success in a shorter-than-average time frame.
The top 10 emerging brands for 2017 are Sweetgreen (up to No. 1 from No. 3 last year), VERTS Mediterranean Grill, Xian Famous Foods, &Pizza, Asian Box, Cava Grill & Cava Mezze, Dinosaur Bar-B-Que, Founding Farmers, Sushirrito and Epic Burger. While each brand is unique, Fishbowl executives believe they share important commonalities: In addition to producing best-in-class food that is generating excitement on the merits of quality and taste, they also exemplify clear missions that resonate with their customers.
“Mission-driven restaurants that focus on delivering against their promise through the table stakes of quality, good-tasting food and delighting customers with exceptional service can break through clutter and win in a very crowded and noisy marketplace,” says Mike Lukianoff, Fishbowl’s chief analytics officer.