Switch turns gamers on


Nintendo’s Switch is reported to have sold nearly 3 million units since its release in March and the company has set its sights on 10 million by the end of the year. The new home gaming system that users can take on the go sold faster in its launch month than any other video game system in Nintendo history — making it one of the fastest-selling video game systems of all time.

Industry insiders point out that the sales surge was achieved in a nontraditional month for a console launch — a clear indicator of success — and they say the fact that gamers can take Switch on the go could lead to multiple sales in some households. Part of what sparked Switch sales was the release of “Mario Kart 8 Deluxe” and “The Legend of Zelda: Breath of the Wild,” two titles that resonate with an audience spanning hardcore gamers and casual fans alike.

Some wonder if Nintendo isn’t on the verge of disrupting itself. On July 28, the new Nintendo 2DS XL will make its debut in the United States, giving consumers yet another choice of hand-held systems; this one with pricing and features that fit between the Nintendo 2DS and new Nintendo 3DS XL systems. The new 2DS XL is $150, versus the Switch’s $300. Games cost up to $40, versus the Switch’s $60 ceiling. And with the Nintendo 2DS, used games can be picked up everywhere.

Then again, it’s far better to disrupt yourself than to be disrupted by someone else. And given that predictions about PC gaming disrupting consoles have been swirling about for some time, Nintendo’s launch of Switch and 2DS XL — along with a flurry of new game releases — appears to be well-timed and well-played.


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