Check writing has certainly fallen out of favor. Why else would NerdWallet need to offer a six-step tutorial for how to do it? But in this day of mobile wallets and inserting cards, not everyone likes to be rushed at the checkout line. And not everyone can be.
Tesco is testing a “relaxed” checkout lane at one of its stores in northern Scotland. The shopping lane is promoted to older customers, particularly those with dementia who may need a little more time to find their cash or close out the sale.
The lane includes a sign urging customers to “take as long as you need to go through checkout today.” And for those who might have strayed into the line by accident, it includes a warning: “Please be aware that you may experience a wait to complete your transaction.”
The idea came about when a Tesco employee attended a seminar on people with dementia, finding that pressure to hurry along at the grocery checkout can be stressful.
Tesco has devoted two mornings a week to the relaxed lane, which includes personnel trained by a local Alzheimer’s organization to, for example, speak more slowly. The company told “Today” that the slowed-down checkout has been well-received.
It’s a good reminder that, even in today’s zippy world, not everyone likes to be rushed. Some elderly shoppers might appreciate the social interaction.
As the population ages, retailers need to continue to think of creative ways to accommodate everyone. It could just be a nice change of pace.