#Winning

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As the popularity of online shopping continues to gain ground, consumers often find themselves stacking empty boxes in the recycling bin. That’s OK — but what if online shoppers could not only recycle, but donate to charity and clean out closets of items that have gone unused or no longer fit?

If it sounds like a win-win-win, it is, and it’s called Give Back Box. Founded in 2012 by Monika Wiela, Give Back Box provides a nearly effortless and convenient means of donating used clothing and household items. Thanks to a partnership with Goodwill Industries, shoppers can fill their empty boxes with charitable donations and ship them to Goodwill for free. The only effort needed: Print a free shipping label at GiveBackBox.com and drop it off at any post office.

Many retailers have joined the program, placing Give Back Box fliers in all the boxes shipped to their customers and encouraging them to re-use the boxes their purchases came in by refilling them with items to be donated. Among those participating in the program are Amazon, Overstock, Loft, REI, Levi Strauss & Co. and eBags.

Wiela was recently honored by the NRF Foundation as one of 25 individuals on The List of People Shaping Retail’s Future. She was recognized as a “Giver” — a change-maker who uses her skills and resources as a force for good.

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